Capa do artigo Rethinking Communication In Social Business
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Rethinking Communication In Social Business eBook

How Re-Modeling Communication Keeps Companies Social And Entrepreneurial

by Craig E. Mattson
Book eBook
language: english
Publisher: Bloomsbury Publishing (USA), August of 2018 ‧
42,92€
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

Rethinking Communication In Social Business

How Re-Modeling Communication Keeps Companies Social And Entrepreneurial

by Craig E. Mattson

Property Description
ISBN: 9781498555913
Publisher: Bloomsbury Publishing (USA)
Release Date: August of 2018
Language: English
Pages: 210
Format: eBook
File Format and Compatibility:
Collection: Bloomsbury Studies In Contemporary Rhetoric
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781498555913
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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