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Rethinking Business Anthropology
Cultural Strategies In Marketing And Management
language: english
Publisher:
TAYLOR & FRANCIS LTD, October of 2024 ‧
see product details
51,09€
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SYNOPSIS
Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781032926353 |
| Publisher: | TAYLOR & FRANCIS LTD |
| Release Date: | October of 2024 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 232 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Anthropology
Books in English > Social Sciences and Humanities > Sociology Books in English > Others |
| EAN: | 9781032926353 |
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