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Rethinking Business Anthropology

Cultural Strategies In Marketing And Management

by Alf H. Walle
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2013 ‧
229,82€
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Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Rethinking Business Anthropology

Cultural Strategies In Marketing And Management

by Alf H. Walle

Property Description
ISBN: 9781906093907
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2013
Language: English
Dimensions: 157 x 242 x 18 mm
Cover: Hardcover
Pages: 232
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781906093907