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language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, June of 2010 ‧
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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Quantitative Models In Marketing Research

by Richard (Erasmus Universiteit Rotterdam) Paap e Philip Hans (Erasmus Universiteit Rotterdam) Franses

Property Description
ISBN: 9780521143653
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: June of 2010
Language: English
Cover: Softcover
Pages: 224
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780521143653