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language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, August of 2001 ‧
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This 2001 book presents important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.

Quantitative Models In Marketing Research

by Philip Hans Franses, Richard (Erasmus Universiteit Rotterdam) Paap e Philip Hans (Erasmus Universiteit Rotterdam) Franses

Property Description
ISBN: 9780521801669
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: August of 2001
Language: English
Cover: Hardcover
Pages: 222
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780521801669