Qualitative Research In Intelligence And Marketing

The New Strategic Convergence

by Alf H. Walle
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 2000 ‧
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Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

Qualitative Research In Intelligence And Marketing

The New Strategic Convergence

by Alf H. Walle

Property Description
ISBN: 9781567203660
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 2000
Language: English
Cover: Hardcover
Pages: 264
Format: Book
Collection: For Dummies S.
Categories: Books in English > Management > Marketing
EAN: 9781567203660

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