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Primal Marketing

Evolutionary Secrets For Higher-Impact Marketing Strategies

by Sarah Hong Xiao e Michael Nicholson
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2026 ‧
48,66€
43,79€
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Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.

Primal Marketing

Evolutionary Secrets For Higher-Impact Marketing Strategies

by Sarah Hong Xiao e Michael Nicholson

Property Description
ISBN: 9781041149057
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2026
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 194
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Management > Advertising
EAN: 9781041149057