Pricing For Strategic Managers

The Theory And Practice Of Implementing Pricing Decisions

by Gabor Rekettye, Pal Danyi e Jonathan Liu
language: english
Publisher: Springer International Publishing AG, October of 2025 ‧
121,66€
109,49€
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While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.

Pricing For Strategic Managers

The Theory And Practice Of Implementing Pricing Decisions

by Gabor Rekettye, Pal Danyi e Jonathan Liu

Property Description
ISBN: 9783031905254
Publisher: Springer International Publishing AG
Release Date: October of 2025
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 331
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9783031905254