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Practical Marketing Planning

by Peter Lane e John Cooper
Publisher: Palgrave Macmillan, May of 1997 ‧
74,34€
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This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.

Practical Marketing Planning

by Peter Lane e John Cooper

Property Description
ISBN: 9780333679081
Publisher: Palgrave Macmillan
Release Date: May of 1997
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780333679081