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The Power Of Brand Ownership

Marketing In The Cultural Landscape

by Miriam J. (Oxford Brookes University) Johnson
Book eBook
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, January of 2025 ‧
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A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.

The Power Of Brand Ownership

Marketing In The Cultural Landscape

by Miriam J. (Oxford Brookes University) Johnson

Property Description
ISBN: 9781009538404
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: January of 2025
Language: English
Cover: Hardcover
Pages: 279
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9781009538404