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Pop Culture Marketing In The Publishing Industry

"Good Luck, Babe!"

by Miriam J. Johnson
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2026 ‧
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This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.

Pop Culture Marketing In The Publishing Industry

"Good Luck, Babe!"

by Miriam J. Johnson

Property Description
ISBN: 9781041208204
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2026
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Hardcover
Pages: 190
Format: Book
Collection: Routledge Research In The Creative And Cultural Industries
Categories: Books in English > History > General History
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781041208204

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