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Political Marketing

A Comparative Perspective

language: english
Publisher: Manchester University Press, May of 2005 ‧
27,03€
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The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .

Political Marketing

A Comparative Perspective

Property Description
ISBN: 9780719068713
Publisher: Manchester University Press
Release Date: May of 2005
Language: English
Dimensions: 159 x 236 x 13 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Politics > Politics in General
Books in English > Others
EAN: 9780719068713

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