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Places

Identity, Image And Reputation

by Simon Anholt
language: english
Publisher: Palgrave Macmillan, November of 2009 ‧
81,10€
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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Places

Identity, Image And Reputation

by Simon Anholt

Property Description
ISBN: 9780230239777
Publisher: Palgrave Macmillan
Release Date: November of 2009
Language: English
Dimensions: 162 x 241 x 18 mm
Cover: Hardcover
Pages: 168
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9780230239777