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Brand New Justice

How Branding Places And Products Can Help The Developing World

by Simon Anholt
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2004 ‧
56,77€
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Applying his observations on economic history and the development and impact of global marketing, the author presents a cogent plan for developing nations to benefit from globalization. He shows that they can cross the divide and graduate from supplier nation to producer nation.

Brand New Justice

How Branding Places And Products Can Help The Developing World

by Simon Anholt

Property Description
ISBN: 9780750666008
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2004
Language: English
Dimensions: 156 x 234 x 8 mm
Cover: Softcover
Pages: 184
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750666008