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language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2026 ‧
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The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. It is an ideal textbook for courses on persuasion in communication, psychology, advertising and more.

Persuasion

Social Influence And Compliance Gaining

by John S. (Utah State University, Usa) Seiter e Robert H. (California State University, Fullerton, Usa) Gass

Property Description
ISBN: 9781032819723
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2026
Language: English
Dimensions: 178 x 254 x 20 mm
Cover: Hardcover
Pages: 510
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781032819723