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Perspectives On Consumer Choice

From Behavior To Action, From Action To Agency

by Gordon R. Foxall
language: english
Publisher: Palgrave Macmillan, September of 2018 ‧
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Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.

Perspectives On Consumer Choice

From Behavior To Action, From Action To Agency

by Gordon R. Foxall

Property Description
ISBN: 9781349699001
Publisher: Palgrave Macmillan
Release Date: September of 2018
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 326
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781349699001