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Personalized News Communication And Media Trust In The Modern Era

by Burton St. John Iii e Kirsten Johnson
Book eBook
language: english
Publisher: Springer International Publishing AG, February of 2025 ‧
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While much has been written about the use of algorithms in audience targeting, we define news personalization in a different way: as attempts by news personnel to build credibility and trust with consumers through a focus on relatable news.

Personalized News Communication And Media Trust In The Modern Era

by Burton St. John Iii e Kirsten Johnson

Property Description
ISBN: 9783031753633
Publisher: Springer International Publishing AG
Release Date: February of 2025
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 209
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9783031753633