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Original Brand Manufacturing Business Model

by Young Won Park, Kyung-Soo Lee e Geon-Cheol Shin
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, September of 2025 ‧
148,70€
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This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets.

Original Brand Manufacturing Business Model

by Young Won Park, Kyung-Soo Lee e Geon-Cheol Shin

Property Description
ISBN: 9789819502523
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: September of 2025
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 170
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9789819502523