Online Brand Communities
Using The Social Web For Branding And Marketing
language: english
Publisher:
Springer International Publishing AG, March of 2019 ‧
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SYNOPSIS
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783319796840 |
| Publisher: | Springer International Publishing AG |
| Release Date: | March of 2019 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Softcover |
| Pages: | 253 |
| Format: | Book |
| Collection: | Progress In Is |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Management > Marketing Books in English > Social Sciences and Humanities > Sociology |
| EAN: | 9783319796840 |
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