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Online Brand Communities

Using The Social Web For Branding And Marketing

by Sebastian Molinillo, Rocio Aguilar, Rafael Anaya e Francisco J. Martinez-Lopez
language: english
Publisher: Springer International Publishing AG, March of 2019 ‧
74,34€
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

Online Brand Communities

Using The Social Web For Branding And Marketing

by Sebastian Molinillo, Rocio Aguilar, Rafael Anaya e Francisco J. Martinez-Lopez

Property Description
ISBN: 9783319796840
Publisher: Springer International Publishing AG
Release Date: March of 2019
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 253
Format: Book
Collection: Progress In Is
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Sociology
EAN: 9783319796840

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