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Online Brand Communities
Using The Social Web For Branding And Marketing
Publisher:
Springer International Publishing AG, December of 2015 ‧
see product details
SYNOPSIS
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783319248240 |
| Publisher: | Springer International Publishing AG |
| Release Date: | December of 2015 |
| Dimensions: | 246 x 165 x 21 mm |
| Cover: | Hardcover |
| Pages: | 253 |
| Format: | Book |
| Collection: | Progress In Is |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9783319248240 |
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