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On Message

Television Advertising By The Presidential Candidates In Election 2008

by E. D. Dover
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 2010 ‧
148,71€
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This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader

On Message

Television Advertising By The Presidential Candidates In Election 2008

by E. D. Dover

Property Description
ISBN: 9780739147900
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 2010
Language: English
Dimensions: 161 x 240 x 22 mm
Cover: Hardcover
Pages: 278
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780739147900