On Great Service

A Framework For Action

by Leonard L. Berry
language: english
Publisher: Simon & Schuster, April of 1995 ‧
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As a result of observing the strategies of companies such as Hard Rock Cafe, the author has constructed a framework for improving service. The book shows how to create a comprehensive service strategy based on the four principles of good service: reliability, surprise, recovery and fairness.

On Great Service

A Framework For Action

by Leonard L. Berry

Property Description
ISBN: 9780029185551
Publisher: Simon & Schuster
Release Date: April of 1995
Language: English
Cover: Hardcover
Pages: 292
Format: Book
Collection: Sport In The Global Society
Categories: Books in English > Management > Management and Organization
EAN: 9780029185551