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Omni-Channel Retail And The Supply Chain

Working Together For A Competitive Advantage

by Paul Myerson
Publisher: TAYLOR & FRANCIS LTD, January of 2026 ‧
44,60€
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This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Omni-Channel Retail And The Supply Chain

Working Together For A Competitive Advantage

by Paul Myerson

Property Description
ISBN: 9780367641986
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2026
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 266
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780367641986