O Que Vai Mudar as Marcas
language: portuguese, brazilian portuguese
Publisher:
Bookman, December of 2004 ‧
see product details
22,26€
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SYNOPSIS
Novos elementos estão transformando o ambiente da concorrência, embora a lógica das marcas permaneça a mesma. Nesta obra, Jean-Noël Kapferer detalha os novos princípios que devem obrigatoriamente governar as marcas e sua gestão operacional. Analisa o impacto das novas realidades, da evolução dos consumidores e da distribuição de tecnologias nos princípios do funcionamento das marcas.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788536303673 |
| Publisher: | Bookman |
| Release Date: | December of 2004 |
| Language: | Portuguese, Brazilian Portuguese |
| Dimensions: | 159 x 230 x 12 mm |
| Cover: | Softcover |
| Pages: | 168 |
| Format: | Book |
| Collection: | Estratégia & Marketing |
| Categories: |
Books in Portuguese
>
Management
>
Marketing
|
| EAN: | 9788536303673 |
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