O Que Vai Mudar as Marcas
language: portuguese, brazilian portuguese
Publisher:
Bookman, December of 2004 ‧
see product details
22,26€
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U0ZWV1oyTnlla0l2V1VwelRISXhlVFJ2Y0dGSFRqWkZaVEZLUm5oRllVSmFaVmREYWxSaFluWTVORk5SUnpka2IxbG1aV0pRVmxkMmRGaDFjMUJYVXpGSldTdE1SRGh0T0hCaGNIbHZVVk5UVWxCc2NGRmhSbG8zYUdaeGVrbGpTbXA2YkhSbmQzTXJWRnB0VVRCd01EZHNkalF5UVhWaE55czRVRUppVUZCdVFVdzFkak5TWm5kRlJtRnVOVWx0ZEZoWU1YQnlTV3h1TUU5SWJIRmtUVWM0WmtFd05sbEpWamRQYWtGUFJTdDZTVXRXVFdoTFNuVjVaVk5qUW1GNFUxUnlWRVJCUldSMWQweExVMWwxSzIxcVluUnFWV1IyV20xaVNYRTBhbXhpTm5aUVoxRkViVkJtYUZWS2NrUnVhVXBDY0hWRlYwcFJMMkZVY2tSamVDdFJUM0ZUZW1GMmMzVnpiWFppTlhKSWRFZGpXVVIzY0RsWVkxSk5TbGR4VFd4SFlXRkJla3RNUVRGaFFsbFhWRzVpYlhBeFdWZEtiVkF3Wm0weWJURTRVVWgzYm5ZMEsySmpNRVp4ZVVsM1lWQmxXamROTUhCRlNXbDBWWEk0UzBwR1NYZG5WV2R5ZW00eE1TOVFhakJuTVRVd2JUbGpWVVptZFhOVWJrZzJZMGhZUm5OR1RuVXhlbFJIUWpBMVpDc3JORTlVSzA1dk1ubFhkM05qYTA5a2RqSXllbFV3Um5adWJIb3JUSFo1UVhSTlRqRTRSa1JtVkVSRlMxZE1ORUZaTUZaUFMyaGhNVzVvUkU1TGNtdFdPVUY0ZVM5WGN6bEplbGxaTm1kSFNtZ3hORzFEZWpKbEwyMUVSRkJUUm0xNlpFaHdibFpxWW05a0wyZEtibTFzTlV0WlNrUmtWMEpXYTJ4c2NURkNOVU5LWkhKM04zSkphemhsWjFWWUwzcEhWRFJGYm5VeVFWRlNZMWhRVDNSMVRWWjFOSGhFVTFWbE0ydE9NMnBWUW5wQlpDdHljbE5zWkZGQ1ZHeHNRekZRZVZZMGRsUTFVelZXVFVWalFYQXpORllyU1V4TmJGQkZUMUpQT0dsVGVqZFVUMEZNVTI5MFdVaENMMGcyVmxOb1VGUmlZbTFIT0haQmJFaFVkMnRQUlRjMmREVjFTbFJyUlVzdlRtMVNjbFZzVURZdk5qbDBSWFF6VjFGNlIwSmlRbUZ6Y0U5bFprdG1lVkZ6Y0V3MEsxQjBOVmxrU1VNek9FZHhURVU1TWpSV05ucG5kVWxHYUd0NU9GbDNWMGh5ZHpOc00wNUZSbUoyY0doSU5HcDJaVEpOSzBzME5VeHpiWFpKTDFOTjpDMklvWlJkcGkxTFp0NlFsZER4dzhRPT0=
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SYNOPSIS
Novos elementos estão transformando o ambiente da concorrência, embora a lógica das marcas permaneça a mesma. Nesta obra, Jean-Noël Kapferer detalha os novos princípios que devem obrigatoriamente governar as marcas e sua gestão operacional. Analisa o impacto das novas realidades, da evolução dos consumidores e da distribuição de tecnologias nos princípios do funcionamento das marcas.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9788536303673 |
| Publisher: | Bookman |
| Release Date: | December of 2004 |
| Language: | Portuguese, Brazilian Portuguese |
| Dimensions: | 159 x 230 x 12 mm |
| Cover: | Softcover |
| Pages: | 168 |
| Format: | Book |
| Collection: | Estratégia & Marketing |
| Categories: |
Books in Portuguese
>
Management
>
Marketing
|
| EAN: | 9788536303673 |
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