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Nostalgia Marketing

Rekindling The Past To Influence Consumer Choices

by Marco Pichierri
language: english
Publisher: Springer International Publishing AG, March of 2023 ‧
60,82€
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The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.

Nostalgia Marketing

Rekindling The Past To Influence Consumer Choices

by Marco Pichierri

Property Description
ISBN: 9783031215452
Publisher: Springer International Publishing AG
Release Date: March of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 156
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9783031215452