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Nostalgia Marketing
Rekindling The Past To Influence Consumer Choices
language: english
Publisher:
Springer International Publishing AG, March of 2023 ‧
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60,82€
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SYNOPSIS
The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031215452 |
| Publisher: | Springer International Publishing AG |
| Release Date: | March of 2023 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 156 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9783031215452 |
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10%Nostalgia MarketingSpringer International Publishing AG54,74€
60,82€free shipping -
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