Capa do artigo Beyond Ethical Consumption

Beyond Ethical Consumption

Religious-Like Behaviours And Marketing Habits For Fervid Attachment To Brands, Shopping Limerence, Political Fanaticism

by Gianluigi Guido, M. Irene Prete, Alessandro M. Peluso, Giovanni Pino e Marco Pichierri
language: english
Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften, March of 2016 ‧
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This book examines what happens when consumption â€" originally based on ethical issues â€" become a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. Five related studies are presented in both consumer and political marketing.

Beyond Ethical Consumption

Religious-Like Behaviours And Marketing Habits For Fervid Attachment To Brands, Shopping Limerence, Political Fanaticism

by Gianluigi Guido, M. Irene Prete, Alessandro M. Peluso, Giovanni Pino e Marco Pichierri

Property Description
ISBN: 9783034321037
Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
Release Date: March of 2016
Language: English
Dimensions: 152 x 227 x 16 mm
Cover: Softcover
Pages: 188
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9783034321037

GIANLUIGI GUIDO

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ALESSANDRO M. PELUSO

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MARCO PICHIERRI

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