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Neuromarketing In India

Understanding The Indian Consumer

by Manas Kumar Mandal e Tanusree Dutta
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2024 ‧
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This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The

Neuromarketing In India

Understanding The Indian Consumer

by Manas Kumar Mandal e Tanusree Dutta

Property Description
ISBN: 9781032931258
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2024
Language: English
Dimensions: 138 x 216 x 20 mm
Cover: Softcover
Pages: 86
Format: Book
Collection: Routledge Focus On Management And Society
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9781032931258

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