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Navigating Nationalism In Global Enterprise

A Century Of Indo-German Business Relations

by Christina (Copenhagen Business School) Lubinski
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, May of 2025 ‧
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An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Navigating Nationalism In Global Enterprise

A Century Of Indo-German Business Relations

by Christina (Copenhagen Business School) Lubinski

Property Description
ISBN: 9781009054003
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: May of 2025
Language: English
Cover: Softcover
Pages: 298
Format: Book
Collection: Cambridge Studies In The Emergence Of Global Enterprise
Categories: Books in English > History > History of Asia
EAN: 9781009054003