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National Brands And Global Markets

An Historical Perspective

language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2024 ‧
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Between Brexit, efforts to ‘Make America great again’ and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing campaigns, and consumer choices has been brought to the fore. This book argues that the history of ‘Made in’ can be used to shed light on society at large.

National Brands And Global Markets

An Historical Perspective

Property Description
ISBN: 9780367762681
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 248
Format: Book
Collection: Perspectives In Economic And Social History
Categories: Books in English > History > General History
Books in English > Others
EAN: 9780367762681

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