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Publisher: BLOOMSBURY PUBLISHING PLC, December of 2013 ‧
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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Mba Marketing

by Malcolm (Cranfield University, Bedford) Mcdonald e Ailsa Kolsaker

Property Description
ISBN: 9781137300294
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2013
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 544
Format: Book
Collection: Mba Series
Categories: Books in English > Management > Marketing
EAN: 9781137300294

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