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Market Segmentation

How To Do It How To Profit From It

by Malcolm (Cranfield University, Bedford) Mcdonald
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, May of 1998 ‧
94,62€
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Effectively segmenting the market in order to target profitable customers can be the key to many companies' own profitability and growth. This book provides step-by-step guidance through the terrain of market segmentation.

Market Segmentation

How To Do It How To Profit From It

by Malcolm (Cranfield University, Bedford) Mcdonald

Property Description
ISBN: 9780333733691
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: May of 1998
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 376
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780333733691