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Martech Management

Aligning Marketing Technology With Business Strategy

by Tim P. (Creighton University, Usa) Mcmahon
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2026 ‧
209,54€
188,59€
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Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.

Martech Management

Aligning Marketing Technology With Business Strategy

by Tim P. (Creighton University, Usa) Mcmahon

Property Description
ISBN: 9781032936635
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2026
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 212
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781032936635