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Marketplace Lifestyles In An Age Of Social Media: Theory And Methods

by Lynn R Kahle e Pierre Valette-Florence
language: english
Publisher: TAYLOR & FRANCIS LTD, April of 2017 ‧
209,54€
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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Marketplace Lifestyles In An Age Of Social Media: Theory And Methods

by Lynn R Kahle e Pierre Valette-Florence

Property Description
ISBN: 9781138164550
Publisher: TAYLOR & FRANCIS LTD
Release Date: April of 2017
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Hardcover
Pages: 328
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781138164550