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Marketplace Lifestyles In An Age Of Social Media: Theory And Methods

Theory And Methods

by Lynn R Kahle e Pierre Valette-Florence
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2012 ‧
118,95€
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This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

Marketplace Lifestyles In An Age Of Social Media: Theory And Methods

Theory And Methods

by Lynn R Kahle e Pierre Valette-Florence

Property Description
ISBN: 9780765625618
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2012
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 309
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780765625618