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language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2007 ‧
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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

Marketing The E-Business

by Lisa (University Of Southampton School Of Management, Uk) Harris e Charles Dennis

Property Description
ISBN: 9780415965002
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2007
Language: English
Cover: Hardcover
Pages: 362
Format: Book
Collection: Routledge Ebusiness
Categories: Books in English > Management > Marketing
EAN: 9780415965002

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