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Marketing/Planning Library And Information Services

by Darlene E. Weingand
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 1999 ‧
81,11€
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Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.

Marketing/Planning Library And Information Services

by Darlene E. Weingand

Property Description
ISBN: 9781563086120
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 1999
Language: English
Dimensions: 162 x 230 x 19 mm
Cover: Hardcover
Pages: 187
Format: Book
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9781563086120