Future-Driven Library Marketing

Vision, Partnerships, Strategies

by Darlene E. Weingand
language: english
Publisher: AMERICAN LIBRARY ASSOCIATION, July of 1998 ‧
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This text combines library marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.

Future-Driven Library Marketing

Vision, Partnerships, Strategies

by Darlene E. Weingand

Property Description
ISBN: 9780838907351
Publisher: AMERICAN LIBRARY ASSOCIATION
Release Date: July of 1998
Language: English
Dimensions: 153 x 230 x 11 mm
Cover: Softcover
Format: Book
Collection: 101 Micro S.
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9780838907351

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