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Future-Driven Library Marketing
Vision, Partnerships, Strategies
language: english
Publisher:
AMERICAN LIBRARY ASSOCIATION, July of 1998 ‧
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SYNOPSIS
This text combines library marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780838907351 |
| Publisher: | AMERICAN LIBRARY ASSOCIATION |
| Release Date: | July of 1998 |
| Language: | English |
| Dimensions: | 153 x 230 x 11 mm |
| Cover: | Softcover |
| Format: | Book |
| Collection: | 101 Micro S. |
| Categories: |
Books in English
>
Dictionaries and Encyclopedias
>
Encyclopedias
|
| EAN: | 9780838907351 |
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