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Marketing Modernity

Italian Advertising From Fascism To Postmodernity

by Adam Arvidsson
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2003 ‧
216,30€
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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

Marketing Modernity

Italian Advertising From Fascism To Postmodernity

by Adam Arvidsson

Property Description
ISBN: 9780415270441
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2003
Language: English
Dimensions: 156 x 234 x 18 mm
Cover: Hardcover
Pages: 196
Format: Book
Categories: Books in English > History > History of Europe
EAN: 9780415270441