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Brands

Meaning And Value In Media Culture

by Adam Arvidsson
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2005 ‧
209,54€
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Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.

Brands

Meaning And Value In Media Culture

by Adam Arvidsson

Property Description
ISBN: 9780415347150
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2005
Language: English
Cover: Hardcover
Pages: 172
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780415347150