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Marketing Modernism Between The Two World Wars
Publisher:
UNIVERSITY OF MASSACHUSETTS PRESS, March of 2003 ‧
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SYNOPSIS
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which ""highbrow"" works of fiction were packaged, promoted, and sold to a mainstream American readership.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781558493766 |
| Publisher: | UNIVERSITY OF MASSACHUSETTS PRESS |
| Release Date: | March of 2003 |
| Dimensions: | 160 x 230 x 23 mm |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Categories: |
Books in English
>
History
>
History of America
|
| EAN: | 9781558493766 |
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