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Marketing In Healthcare-Related Industries
language: english
Publisher:
Emerald Publishing Inc, July of 2020 ‧
see product details
SYNOPSIS
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781648021060 |
| Publisher: | Emerald Publishing Inc |
| Release Date: | July of 2020 |
| Language: | English |
| Dimensions: | 233 x 156 x 19 mm |
| Cover: | Softcover |
| Pages: | 294 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781648021060 |
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