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Marketing Fashion eBook

A Global Perspective

by Patricia Mink Rath, Richard Petrizzi e Penny Gill
Book eBook
language: english
Publisher: Bloomsbury Publishing (USA), May of 2012 ‧
131,18€
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Ebook for ADE
The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

Marketing Fashion

A Global Perspective

by Patricia Mink Rath, Richard Petrizzi e Penny Gill

Property Description
ISBN: 9781609019297
Publisher: Bloomsbury Publishing (USA)
Release Date: May of 2012
Language: English
Pages: 528
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Art > Styles and Influences
EAN: 9781609019297