language: english
Publisher: CENGAGE LEARNING EMEA, February of 2013 ‧
89,21€
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Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

Marketing Essentials

by Lyndon (Coventry University, Uk) Simkin e Sally (Coventry University, Uk) Dibb

Property Description
ISBN: 9781408073681
Publisher: CENGAGE LEARNING EMEA
Release Date: February of 2013
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Softcover
Pages: 512
Format: Book
Categories: Books in English > Others
EAN: 9781408073681