Marketing Essentials
language: english
Publisher:
CENGAGE LEARNING EMEA, February of 2013 ‧
see product details
SYNOPSIS
Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781408073681 |
| Publisher: | CENGAGE LEARNING EMEA |
| Release Date: | February of 2013 |
| Language: | English |
| Dimensions: | 189 x 246 x 20 mm |
| Cover: | Softcover |
| Pages: | 512 |
| Format: | Book |
| Categories: |
Books in English
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Others
|
| EAN: | 9781408073681 |