adicionar à lista de desejos
Market Segmentation Workbook
Target Marketing For Marketing Managers
language: english
Publisher:
CENGAGE LEARNING EMEA, February of 1996 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them? This book explains the key aims and outlines a step-by-step guide to building such a strategy.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780415118927 |
| Publisher: | CENGAGE LEARNING EMEA |
| Release Date: | February of 1996 |
| Language: | English |
| Dimensions: | 155 x 230 mm |
| Cover: | Softcover |
| Pages: | 240 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780415118927 |
-
10%Marketing Concepts And StrategiesCENGAGE LEARNING EMEA90,56€ 10% CARDfree shipping
-
10%Marketing PlanningCENGAGE LEARNING EMEA86,51€ 10% CARDfree shipping
-
10%Marketing Concepts And StrategiesCENGAGE LEARNING EMEA90,56€ 10% CARDfree shipping
-
10%Marketing PlanningCENGAGE LEARNING EMEA86,51€ 10% CARDfree shipping