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language: english
Publisher: SAGE PUBLICATIONS LTD, September of 2018 ‧
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

Marketing Communications

Objectives, Strategy, Tactics

by John R (University Of Wollongong, Australia) Rossiter, Lars (Zayed University, Abu Dhabi, Uae) Bergkvist e Larry (Copenhagen Business School, Denmark) Percy

Property Description
ISBN: 9781526438645
Publisher: SAGE PUBLICATIONS LTD
Release Date: September of 2018
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 584
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781526438645