10% OFF
language: english
Publisher: JOHN WILEY & SONS INC, May of 2010 ‧
28,39€
10% OFF CARD
free shipping
Sell ​​your book
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Marketing 3.0

From Products To Customers To The Human Spirit

by Philip (Kellogg School Of Management, Northwestern University, Evanston, Il) Kotler, Iwan (Markplus, Inc.) Setiawan e Hermawan (Markplus Strategy Consulting) Kartajaya

Property Description
ISBN: 9780470598825
Publisher: JOHN WILEY & SONS INC
Release Date: May of 2010
Language: English
Dimensions: 162 x 240 x 15 mm
Cover: Hardcover
Pages: 208
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780470598825

PEOPLE WHO BOUGHT ALSO BOUGHT