Marketing And Finance

Name: Marketing And Finance
Price: 38.61 EUR
Author: Brian D. (Pragmedic) Smith, Keith (Cambridge) Ward e Malcolm (Cranfield School Of Management) Mcdonald
ISBN: 9781119953388

Creating Shareholder Value

by Brian D. (Pragmedic) Smith, Keith (Cambridge) Ward e Malcolm (Cranfield School Of Management) Mcdonald

language: english

Publisher: JOHN WILEY & SONS INC, August of 2013 ‧ see product details

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SYNOPSIS

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.

DETAILS

Marketing And Finance

Creating Shareholder Value

by Brian D. (Pragmedic) Smith, Keith (Cambridge) Ward e Malcolm (Cranfield School Of Management) Mcdonald
Property	Description
ISBN:	9781119953388
Publisher:	JOHN WILEY & SONS INC
Release Date:	August of 2013
Language:	English
Cover:	Softcover
Pages:	288
Format:	Book
Collection:	Blackwell Philosophy And Pop Culture Series
Categories:	Books in English > Management > Marketing
EAN:	9781119953388