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Market Entry Into The Usa

Why European Companies Fail And How To Succeed

by Ralf Drews e Melissa Lamson
language: english
Publisher: Springer International Publishing AG, October of 2016 ‧
60,82€
48,66€
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This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

Market Entry Into The Usa

Why European Companies Fail And How To Succeed

by Ralf Drews e Melissa Lamson

Property Description
ISBN: 9783319373270
Publisher: Springer International Publishing AG
Release Date: October of 2016
Language: English
Dimensions: 156 x 234 x 8 mm
Cover: Softcover
Pages: 125
Format: Book
Collection: Management For Professionals
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783319373270