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Managing Media Economy

Media Content and Technology in the Age of Digital Convergence

by Paulo Faustino e Zvezdan Vukanovic
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language: english
Publisher: FORMALPRESS, October of 2011 ‧
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This book analyses the media industry’s external and internal environment that includes the economic, managerial and marketing environment of the media business and industry as well as online media credibility, digital convergence, social media platform, media production, content and usability. This is intended to underline the complex and multifaceted nature of media economics, business and industry. Moreover, the major premise of this book is twofold: 1) To point out that there is the need for all media firms and consumers to strategize in response to the arrival of new, digital, broadband, web, wireless and mobile media. The focus means a more realistic, detailed, integrated and holistic approach to media industry studies; 2) To adopt and appropriately adapt relevant business frameworks and concepts for the economic and technological analysis of media markets.

Managing Media Economy

Media Content and Technology in the Age of Digital Convergence

by Paulo Faustino e Zvezdan Vukanovic

Property Description
ISBN: 9789940250393
Publisher: FORMALPRESS
Release Date: October of 2011
Language: English
Dimensions: 159 x 230 x 20 mm
Cover: Softcover
Pages: 521
Format: Book
Collection: Comunicação, Lazer e Indústrias Criativas
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9789940250393

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